Buyers decide what to purchase by:

• Shopping
• Comparing
• Selecting the best value

If your property is overpriced, it may be used to make competing listings seem more attractive.

Pricing your property with a cushion for negotiation can be costly if it pushes the price above the fair market value range. To begin the negotiating process, you must have interested buyers. If a property is overpriced, the number of people who see the property is reduced, so the likelihood of an acceptable offer is also reduced. The best approach to allow room for negotiation without sacrificing exposure is to price a home just within market value range.